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NHH:Single niching
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| INFORMASJON | |
|---|---|
| merknad | Denne termen stammer fra termbasen KBN-basen |
| publisere | Ja |
| RELASJON |
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| BOKMÅL |
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| ANBEFALT TERM | |
|---|---|
| term | - |
| referanse | - |
| ENGELSK |
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| ANBEFALT TERM | |
|---|---|
| term | single niching |
| referanse | Kotler 2003:272 |
| kontekst | Because niches can weaken, the firm must continually create new ones. The firm should "stick to its niching", but not necessarily to its niche. That is why multiple niching is preferable to single niching. |